THINK ABOUT YOUR AUDIENCE In order to be effective, a logo needs to resonate with the audience. The tone of voice and design should reflect what you want for your blog in terms of content relevant topics so it can attract readers who are looking specifically at those...
They are the face of a business, product or service Logos are powerful because they immediately evoke memories and experiences with the brand. You should always strive to make your logo as memorable, iconic or innovative as possible by using colors that will capture...
Let’s get a few things straight: your logo and your website is not your brand. Your brand is a culmination of the experience, perception and reputation that people have of your services. Branding is the actions taken to build your brand (strategy). And a brand...
You’re probably thinking of the Nike, Adidas and Coca-Cola logos as products when in fact they are corporations. They have recognizable coats of arms which serve a similar function to how these companies make themselves memorable for the general public through...
