Paying attention to your website navigation is crucial to the success of the website. Having an effective, easily accessible and easy-to-navigate website is just as important as having a perfect custom logo.
Choosing your website navigation involves some extensive thought and methods to make the accessibility of your WebPages easy. First of all, you will need to understand exactly what choosing your website navigation entails. So, let’s begin by getting to know what page navigation is first:
Page navigation refers to a set of buttons and links that help navigate WebPages. These buttons enable users or visitors navigate to and fro the different pages on your website. Getting a wrong navigation setup will not just make you lose potential clients or customers, but will also reduce your chances of success with search engines. This in turn will also have a negative impact on your company’s image.
Now, website navigation is essentially the same as page navigation. The only difference is that we are now talking about the navigation of the entire website. Now we are referring to the various buttons of your WebPages, such as:
- The Home Page
- About us
- Contact us
- Our Services
These are the essential pages of a website, and therefore, must have a fully functional and easy-to-navigate buttons.
Website navigation also involves different navigation forms, styles, buttons and texts. To make your website appealing to viewers, you will need to make sure that you are using appealing navigation methods. For example, using unique navigation buttons can give your website a more professional and user-friendly look. However, you will need to remember that search engines do not read or recognize navigation buttons. This means that the other button-linked websites on your WebPages will surely be overlooked during spidering/web crawling.
Text navigation on the other hand is a commonly preferred method of website navigation. It is usually simpler, neater and a lot more accessible for both search engines and users or viewers. Just as a logo design must be recognizable by customers, website navigation must also equally be recognizable by both search engines and customers/viewers. Depending on what your business is based on, your website can also include pages like:
- Quote requests
- Client segments/segments
- Shopping cart
- Product description
- Work samples
- Audio/video clips
The different WebPages on your website add credibility to your brand and business. To make sure that your website is successful and appealing, you will need to make sure that you choose the website navigation options wisely.