Graphic design has always been influenced by past eras and styles, and the 70s have made a strong comeback in recent years. With the resurgence of retro design, many designers are now turning to the bold and colorful aesthetic of the 70s for inspiration. In this article, we will explore the key features of 70s retro graphic design and how it can be incorporated into modern-day graphic design.

The Characteristics of 70s Retro Graphic Design

70s retro graphic design is characterized by bold and vibrant colors, psychedelic patterns, and funky typography. The design style was heavily influenced by the counterculture movement and reflected the social and political changes of the time. The following are some of the key features of 70s retro graphic design:

Bold Colors: 70s retro design is known for its use of bright and bold colors, such as orange, yellow, pink, and green.

Psychedelic Patterns: Patterns were a popular feature of 70s retro design, often featuring bold geometric shapes and abstract patterns.

Funky Typography: 70s retro design is also known for its use of unique and funky typography. Fonts often had a hand-drawn feel or were heavily stylized.

Pop Art: Pop art was a significant influence on 70s retro design, with many designs featuring bold and graphic illustrations inspired by pop culture.

Incorporating 70s Retro Graphic Design in Modern-Day Design

While 70s retro graphic design has a distinctive look, it can still be incorporated into modern-day design. Here are some ways to do so:

Use Bold Colors: Incorporate bold and vibrant colors into your design, but use them in a modern and minimalistic way.

Play with Patterns: Experiment with patterns that are inspired by 70s retro design, but create a fresh and modern twist on them.

Unique Typography: Use typography that has a retro feel, but still looks modern and stylish.

Pop Art: Incorporate elements of pop art into your design, such as graphic illustrations or bold lettering.

Examples of 70s Retro Graphic Design
Many brands have incorporated 70s retro design into their branding and marketing campaigns. One example is the logo and branding for the food delivery service, Grubhub. Their logo features a funky typography and a color scheme inspired by the 70s.

Another example is the branding for the music festival, Bonnaroo. Their branding features psychedelic patterns and bold, colorful typography, all of which are reminiscent of 70s retro design.

In conclusion, 70s retro graphic design is a style that has made a strong comeback in recent years. Its bold colors, psychedelic patterns, funky typography, and pop art influence make it a unique and distinctive style that can be incorporated into modern-day design. By using these key features in a fresh and modern way, designers can create memorable and stylish designs that capture the essence of 70s retro design.