Your logo and website are not your brand. Your branding is what people think of when they see the way you present yourself, but it’s more than just those things because a company needs to be memorable in order for them (and potential clients) not only to...
Let’s get a few things straight: your logo and your website is not your brand. Your brand is a culmination of the experience, perception and reputation that people have of your services. Branding is the actions taken to build your brand (strategy). And a brand...
You’re probably thinking of the Nike, Adidas and Coca-Cola logos as products when in fact they are corporations. They have recognizable coats of arms which serve a similar function to how these companies make themselves memorable for the general public through...
