Almost every business today thinks a logo is just a cute little graphic you slap on top of a website. A circle here, a trendy font there, maybe a random swoosh for “movement.” Done. Except… no. That’s not how branding works. A good logo can quietly build trust,...
You know what’s funny? Every startup founder I’ve ever met swears they “just need a simple logo.” And then, two weeks later, they come back saying, “Okay, maybe not that simple. It needs to look clean but bold… modern but timeless… fun but also professional.” Yeah....
