In today’s digital age, having a strong presence on social media is paramount for any business looking to succeed in the competitive online landscape. Among the various social platforms, Facebook remains a powerhouse, with over 2.8 billion monthly active users as of September 2021. To effectively engage your audience on Facebook, it’s crucial to understand the different types of posts and their respective sizes, formats, and when to use them. In this article, we’ll explore regular-sized posts, carousels, videos, and paid ads to help you optimize your Facebook content strategy.

Regular-Sized Posts

  • Regular-sized Facebook posts are the bread and butter of your social media strategy. They are versatile and can be used for a wide range of content, from sharing updates, articles, images, to promotional material. Understanding the dimensions for regular-sized posts is essential to ensure your content looks professional and engaging.

    Size: Recommended dimensions for regular Facebook posts are 1200 x 630 pixels. However, Facebook’s algorithm has evolved, and square-sized posts (1080 x 1080 pixels) tend to perform exceptionally well too.

    When to Use: Regular posts are ideal for sharing quick updates, links to blog posts, images, and general engagement with your audience. They are great for maintaining a consistent presence on your Facebook page.


Carousels allow you to share multiple images or videos within a single post, encouraging users to swipe through your content. This format is excellent for storytelling, showcasing product catalogs, or providing step-by-step guides.

  • Size: Carousel images or videos should be 1080 x 1080 pixels, and each carousel can contain up to 10 cards.
  • When to Use: Use carousels to tell a visual story, showcase a range of products, share customer testimonials, or provide a step-by-step tutorial. They are particularly effective for promoting product launches and showcasing a collection of related content.


Video content is king on Facebook, with higher engagement rates compared to static images or text-based posts. Facebook offers various video formats, so understanding the dimensions is crucial for creating captivating content.

  • Size: For regular video posts, the recommended dimensions are 1280 x 720 pixels. However, for optimal performance on both desktop and mobile, consider square videos (1080 x 1080 pixels) or vertical videos (1080 x 1920 pixels) for stories.
  • When to Use: Videos are perfect for product demonstrations, behind-the-scenes glimpses, customer testimonials, and sharing your brand’s personality. They are also great for running Facebook Live sessions to engage with your audience in real-time.

Paid Ads

Facebook offers a robust advertising platform with various ad formats, each designed for specific campaign objectives. Understanding the ad dimensions and formats is crucial to maximize the impact of your advertising dollars.

  • Size: The size and format of your paid ads will vary depending on the ad type you choose. Here are some common Facebook ad formats and their dimensions:
    • Single Image Ads: 1200 x 628 pixels
    • Carousel Ads: 1080 x 1080 pixels per card
    • Video Ads: 1280 x 720 pixels for landscape videos or 1080 x 1080 pixels for square videos
  • When to Use: Paid ads are essential for reaching a broader audience, promoting products, driving website traffic, generating leads, and increasing conversions. Choose the ad format that aligns with your campaign goals.

Mastering the different post formats and sizes on Facebook is essential for a successful social media marketing strategy. By understanding when and how to use regular-sized posts, carousels, videos, and paid ads, you can create engaging content that resonates with your audience and drives business results. Stay updated with Facebook’s ever-evolving platform to ensure your content remains relevant and effective in reaching your marketing goals on this powerful social media platform.