Sports logo design are as diverse as the industries related to sports and as the number of sports there are. In some cases the classic approach that features a shield, emblem or trophy with elements related to a specific sport is a good approach especially when is made for clubs, leagues, associations and federations whose main objective is the practice of such sport.
Although every logo is different, some sports feature common patterns that can help you get an idea of what might suit best to your sports logo design if you still don’t know what you want. Mixed martial arts logos (which is becoming more and more popular sport every day), for example, use black tones, the octagon, stencil fonts and silhouettes of human bodies in fighting poses. Baseball teams tend to be represented with custom lettering of the initials of the team’s name or with a shield that resembles the form of a diamond or a circular patch-like logo. For most sports team’s logos that represent them with an animal, such animal is illustrated with a high point stroke outlining and vivid colors with strongly defined separations between shading tones (Examples: Charlotte Hornets, Dallas Mavericks, Minnesota, timberwolves, etcetera.)
For other sports related companies or endeavors, sports logo design is not so simple and requires a deeper understanding of the purpose in each case. In example, apps that bet on sports, stores that sell sports equipment and sports news sites might have similarities on the concepts and in order to communicate effectively the purpose of each one, a different font, color combination and background might be needed.
The following is a gallery of some of most representative sports logo design examples we have done in the last years that show how wide is the spectrum of sport related industries and how logos can differ from one industry to another.
We The Logo Boutique understands the responsibility, as our clients trust us and create a logo by utilizing our specializations that reaches to people mind and helps them in way to trust our clients. Logo for a sports franchise is really important as it’s different from other brand insignias. Sport basically is a platform that connects health, fitness, fun and business.
A sport logo design must energetic enough to represents its true spirit just like in our media and high tech logo design. As team logo appears on uniform, websites, stadium, ads, tickets, social media platforms and other platforms, strong and impressive logo is vital for creating a unique brand identity. A sport logo design is different from other commercial venture since its motive is to create a fan following not to attract customers. It must convey an appropriate message by adding the element from the community from which they belong to in order to increase the fan following.
Representing a community is really tricky and representing it in way that its logo carries pride in it is even more difficult. Using a city skyline is outdated. We at The Logo Boutique do brainstorming to bring ideas and avoid clichés without losing the grip on its true significance.
A sport logo design can be based on landmarks, heritage and industry. That resembles the history and significance of the team logo. It’s really important to keep your logo simple and meaningful. Taking a minimal approach to design will make your logo easily recognizable, memorable and versatile.
Other than that colors are the most powerful tool that speaks directly to the subconscious minds of your fans. Try to incorporate color that shows energy and patriotism. In order to make deep sense of a team logo and relatable to the social institutions, use expressive symbols. The logo boutique puts careful attention to each every little detail.
We choose each component according to the team nationality. So that fan can easily identify the ethnicity. Also while designing logo key ingredients are highlighted in order to symbolize it with its vulture and norms. Secondly it is essential to convey fan a sense of energy.
These days’ people are dazzled over fancy logo and brand image. Sports business is very competitive these days, unless your business has a creative spark you’ll end up deserted. However, in the end performance is the main thing but usually people judge book by its cover. People opt for visually attractive environment especially in the case of sports league which all about successful branding.