Illustrative logo deigns are much harder to create as compared to other logo designs which are more iconic, graphic and text-based because it involves a pictorial representation which has to be creatively portrayed in order to submerge into the conscious and subconscious minds of the audience. To develop the concept for the illustration, we can focus in on the name, the business concept or a company character/mascot that can be developed. Graphic design purists sometimes frown upon illustrative logos, and often with good reason because such logos are inappropriately used by the company on most occasions.
One should be vary of inexperienced logo designers when it comes to illustrative logo designs because they try to include any many pictures as they can believing in the mantra of “more the merrier”. This is not a wise strategy as one needs to understand the target market and the core business of the organization. In order to create an effective brand image, the underlying philosophy and the specialty of the business needs to be portrayed in its illustrative logo design.
When developing an illustrative logo, it’s not just the drawing itself that’s important. The artwork has to be visually ‘comfortable’ with appropriate text work and the typography featured. The illustration needs to be self-contained enough to be effective as a stand-alone design. And even though these kinds of logos often require a full color palette, the final digital artwork and files need to be technically ‘savvy’ enough to work with a wide-range of applications.
Developing an illustrative logo design requires the attention of a designer who’s familiar with all logo types and the ramifications of each – creating a illustrative logo is not just making a ‘pretty picture’, slapping on some font work and hoping for the best. That’s why we at The Logo Boutique have experience in creating all sorts of logo designs and one check our work in political logo designs and entertainment logo designs in order to assess the diversification and quality of work.
The logo boutique has been in the business of illustrative and other categories of logo design for a long time and won many awards along the journey. Sample logo designs have been placed for clients to judge our skill and experience. So feel free to sing up and get your first illustrative logo design concept for free and if you like our designs then we can move further in building a lasting relationship will providing you a guaranteed quality logo.
Some logos are known for its simplicity, consisting sometimes of just a font or a symbol, for example the Nike logo or the M in MacDonald’s logo. Others, the illustrative logo design, are known for its attention to detail and complexity and because such complexity and details makes them so unique that are recognized instantly.
Illustrative logo design is a complex task and usually happens after the customer has visualized in his/her mind the completed logo, so he/she comes with a very concrete idea.
Think of the KFC logo that depicts Coronel Sanders, the Walt Disney logo, the Pringles logo and the Starbucks logo. All they have in common one thing: the use of an illustration that is unique to them. Some images can be associated instantly to a company without even having the letters. And on the contrary, some brands would be hardly recognizable and even easy to miss if not accompanied by their characteristic illustration. If you know this, and are looking for Illustrative logo design, you have come to the right place.
It takes a lot of knowledge, expertise and the right tools to translate what you have in your mind to an actual illustrative logo because, as in some of the examples mentioned before, even the font you depicted has to be created from scratch. Not to mention the actual drawing, the visual effects that the icon or the letters should have and so on. That is why illustrative logo design is a matter that you should leave in the hands of professionals.
In this category you can see some examples of logos of customers fully satisfied with the final result. Here, in The Logo Boutique, We take illustrative logo design very seriously and we have the expertise and the tools needed to create logos that stand to the test of time.