Entertainment logo design for products and services is made having in mind that the base of entertainment relies on how quick and for how long can you get the viewer’s attention. Also, how your viewers are related to the logo, in other words, if you can awake the emotions you want to awake in them.
In general, entertainment logo design is done with the objective of catching the attention of the viewer by whatever means available in the creative process, and depends on what is the emotion that you want your viewers to feel when staring at your logo.
According to these ideas, the use of brilliant colors, fonts, archetypical Images and sometimes popular culture references might follow, and they play an important role, almost as important as your brand name, because these elements are the ones that are processed first and speak to the emotional side of the brain, and the ones that will allow your viewer to associate the brand to the right emotion. Plus, brilliant colors and a showy icon minimize the chances that your logo is missed on first sight.
To mention an example, think of the icon logo of the top entertainer: YouTube; one bright red play button that you almost want to click on. They understand perfectly the effect of the color red in your brain and understand your relation with the play button, and they make sure in a perfect way that you understand what they offer and what you need to do in order to get it: Click on the play button.
Here you can find a compilation for entertainment logo design we have made in the past that apply some of these principles to call the viewer’s attention, give the right message and that fulfill the purpose of entertaining right from the start.
At The Logo Boutique we treat every project as unique. And with your feedback as our work guide we can work until you are sure that your entertainment logo design will catch the attention of your viewers on sight.