When Do I Need a New Logo Design?

The importance of a logo is frequently overlooked. In fact, most businesses tend to overlook the importance of logo design and the impact it can have on their business. It is the first thing clients notice when they are introduced to a business, and it is often the basic element that helps form a positive image for a company. A logo should be ubiquitous, especially if it represents the products and services of a specific brand. If truth be told, a company’s success relies on its logo. Due to this reason, it is crucial to ensure that the design is well maintained and up-to-date. If your company already has a custom logo, it is necessary that you frequently ask yourself one question: “does my logo represent the idea it should?” If the answer to this question is not a fervent “yes”, then it is definitely time for your logo to have a fresh look. Eventually, when businesses grow, there comes a time when the owners feel like their logo no longer represents all the services they offer. That is a clear sign that the company needs to redesign the image. The need to revamp may not necessarily mean that the initial design was inadequate or poorly designed. A modern and new look only gives customers a better idea of a company’s performance. It gives customers the impression that the company is efficient in keeping up with their current tastes. Redesigning your logo means that you are up to date with style trends. In addition, it also promotes business growth significantly. Take for example; Pepsi. Pepsi is a great brand in the marketing industry, which has a firm logo identity. Over the years, their logo has successfully maintained a common theme. However, they have been redesigning it consistently. This has helped them uphold and preserve a fresh appearance while staying relevant to their niche at the same time. Pepsi went through a massive logo overhaul in 2008, which was aimed at increasing its appeal to the younger generation. According to market research, the results show that this strategy proved to be extraordinarily successful for the industry. In fact, this led to the huge growth in its market shares.

How to Know When to Redesign My Logo?

There is a quick way to find out when your design needs a revamp. Ask yourself these few questions: • Is it eye-catching? • Does it have a professional look? • Does it look unique? • Are my brand and niche reflected in the design? • Has my business changed or evolved over the years, and is the change visible in my current logo? • As compared to my previous logo, is the current design up-to-date with modern trends? If your answer to any of these questions was a “no”, then its time you start looking for good professional logo design experts like The Logo Boutique.