Successful entrepreneurs are great visionaries. They understand the value of creating a solid impression, grabbing attention, and strong branding. They knew what all does it take to create a powerful logo. They ask some questions to themselves at the beginning- What is that we do? What consumer’s problems are we going to tackle with our products or services? If we were our target customers, what would have been our inclination towards the identity symbol of a company? Answering such questions helps them building an opinion with confidence to lead the formulation of initial ideas about the logo as it shall reflect all these answers.
As a budding entrepreneur, if you are constantly in a state of flux, then here are a few tips that you might look into-
Make your logo a memorable one
A Powerful logo is as effective as memorable. From Nike’s swoosh to IBM’s simple and captivating design, it great to capture the memory space of the public. The more complex a logo is, the harder it will be for the public to identify, relate and remember. Visualizing and creating something which has never been seen or imagined by anyone is not a cakewalk. Logo designers have to do a lot of brainstorming to generate singularity and helps a brand to stand out. Spend time with your designer to work out on small or big symbols, designs, and sizes, regardless of where you will use them in the future. What’s more, you shall ultimately develop a logo that is a good fit for overall use.
Choose the right color and combinations
With so many facets to consider, a mix of colors helps in emotional evocation. It can set the right tone of your brand with your customers, partners, or with whom else you want to get associated as a brand. From primary to secondary color and their combinations, you must research what psychological reactions your clients will have after they view your logo. You must also inquire with yourself that how chosen colors tie with your brand, services, or product you are offering.
Don’t just follow ‘the trend.’
Your logo must be resilient enough to stand through the test of time. Don’t just run after the trend. Rather view your logo with a broader vision and get a sustainable logo created. For instance, see the logo of Coca-Cola, which is intact for more than a century! Also, cross-check that your logo must not go against any group’s cultural or social identity or religious sentiments in any form. History has several case studies that prove that using such a logo may attract your business some of the worst times.
Additionally, once designed, you shall try using your crafted logo on different platforms ranging from advertisement posters to social media avatars to test its visibility. Ask your logo designer to create different forms for it and then analyze the design with multiple perspectives to arrive at a singular point. Necessary, be confident in what you decide ultimately and believe that this design will carry your brand success on its shoulders for years to come. You will know yours is a powerful logo when you see it!