Need a Tagline for Your Business Logo Designs?
Taglines are used to give companies strong recognition along with their business’ logo designs. They should be something short and easy to recall. Most importantly, they should carry the purpose of a business and give customers the motivation to choose the products in question. For instance, let’s take a look at some brands and their taglines: • Nike – “Just Do It” • Nokia – “Connecting People” • Apple – “Think Different” • BMW – “The Ultimate Driving Machine” • Philips – “Sense and Simplicity” • Dell – “The Power to do More” • American Express – “Don’t Leave Home Without it” • Kodak – “Share Moments. Share Life” • FedEx – “When It Absolutely, Positively Has To Be There Overnight” • Chevy Trucks – “Like a Rock” • Staples – “That Was Easy” • Hallmark – “When You Care Enough to Send the Very Best” All these taglines are short, simple and easy to remember. They quickly bring the brands to mind. Depending on the business and business name, the taglines can be of different flavors. Some taglines may indicate the purpose and nature of a company or business instantly, while others may require some in-depth thought. It is always better to have a tagline that relates to your business and attracts people to pay attention to it. Most importantly, the tagline should complement your corporate logo design.
Do You Need a Tagline?
People usually ask themselves one question: “do I need a tagline for my business?” The answer to this question is certainly a “yes”. You definitely need a tagline to make sure your business is successful. In some cases, it might not be necessary to have a tagline, but in most cases it is an absolute necessity. Whether or not you need a tagline only depends on what your business is all about. However, if you have a tagline, you must make sure that it is effective. Now, how do you ensure that? Take a look at these questions: • Does your logo design and tagline make your business obvious? • Does the tagline give people an idea of what your products and services are? • Does your tagline relate to the benefits your products and services offer customers? • Is the tagline attractive and sure to make people buy your products? If the answer to these questions is a “no”, you will need to tweak-in some changes into your tagline to make it catchy and more descriptive. If your brand name is a bit complicated, you will definitely need a tagline to add some clarity to it. At the same time, you will need to make sure that customers can recall both your logo design and the tagline together.