Logo Design

Dogs Outfit, Pets Boutique

Dogs Outfit, Pets Boutique

An urban approach to a logo design.
Dogs Outfit is a Luxury Dogs accessories retail and wholesale store.

The owner of the store knew he wanted an urban feel for the brand. We had the challenge to design a character that was fun but not cute.

Graphic designer, Cata, got the inspiration from our company pet, Lola, a funny looking pug that is always showing her teeth… The end result is a very nice looking puppy with a black eye and corky smile that replaces the O for DOGS in the logo. To complement the black and white of the logo  we added a burgundy color for the word outfit in a very modern sans serif font.

The logo design portraits the image of the company, a modern and eclectic boutique for our best friends, our doggies.

Based on the company image we also designed and printed business cards for the boutique.