What the Color of Your Logo Design Means
Colors instantly convey the meaning and message of your brand in your logo design; they are probably the most authoritative non-verbal form of communication used by logo designers. The human mind is programmed in a way to respond to colors. They deliver subliminal messages to us, which shape our thoughts. It is very important to incorporate appropriate colors into your logo in order to deliver the right message to your audience. You should have a sound understanding of different colors to know what kind of message your logo projects. Here are what some of the most common logo colors represent:
Black
Represents: Distinction, Boldness, Formality, Authority, Conservative Views, Tradition, Classic Tastes, Seriousness, Mystery, and Secrecy. Black generally depicts the absence of colors. It is an authoritative color, usually used in a logo design to represent elegance, sophistication, and formality.
Red
Represents: Energy, Excitement, Aggression, Action, Adventure, Danger, Blood, Drive, Passion, Love, Vigor, and Strength. Red is a strong and passionate color, which is more of a mixture of different emotions. It is usually used in logos to capture the attention of onlookers. Examples of brands with red logos include Red Bull, Colgate, Canon, Adidas, Coca Cola, and many more.
Yellow
Represents: Warmth, Positivism, Caution, Sunshine, Cheerfulness, Playfulness, Happiness, Joy, Cowardice, and Curiosity. Yellow is quite similar to orange, but in some ways can also be related to red. It is a bright and dominantly visible color, which is often used to attract attention and also create a sense of warmth, trust, security and happiness. A well-known example of a yellow logo is McDonald’s.
Orange
Represents: Enthusiasm, Youth, Affordability, High-Spirits, Creativity, Lighthearted Attitudes, Joviality, and Fun. Orange is a combination of yellow and red, so it represents attributes of both colors. As compared to red, orange is less forceful or intense. However, it still depicts strength. It is more youthful and playful when compared to red. Orange is generally used to create a sense of playfulness and high spirits. It also can stimulate one’s appetite.
Pink
Represents: Femininity, Delicacy, Innocence, Appreciation, Tranquility, Gratitude, Softness, Gentleness, Flowers, Youthfulness, and Romance. Pink is recognized as a feminine color, which invokes feelings of tenderness and sweetness. It also stirs up the image of innocent things like cotton candy, little girls, frilly clothing, and bubble-gum. Pink is generally used in designs to add a youthful, feminine touch to the brand message.
Green
Represents: The Environment, Nature, Harmony, Tranquility, Crispiness, Freshness, Inexperience, Money, Restoration, Healing, and Health. Green symbolizes life and energy. It is a soothing and restful color that’s ideal for heath products. The color also brings to mind lush forests and fields. Because of this, it is a color that is commonly used in eco-friendly logo designs.
Blue
Represents: Dignity, Authority, Professionalism, Establishment, Calmness, Trustworthiness, Confidence, Security, Loyalty, Power, and Success. Blue has a calming effect on the human mind. It tends to stir images of success, security, and authority. Comparatively, a large number of people like this color. In fact, it is probably the most commonly used color in logo design.
Purple
Represents: Sophistication, Fantasy, Ceremony, Royalty, Spirituality, Justice, Luxury, Nobility, and Mystery. Purple is more of a combination of red and blue. Thus, it is both cool and warm in nature. Purple is usually used in luxury brand logos and entertainment or educative brand logos.