How many classic characters can you think of that come from ordinary businesses? Talking lizards, cavemen, a Chihuahua dog, a businessman with a giant plastic head, and a marshmallow-like creature that loves to be touched-these are just a few examples of some classic “branded” characters that have stood the test of time. You can probably think of a handful of others right now. You know what? You can probably also think of the companies these classic characters are affiliated with.
This is because creating likeable, visually appealing character is simple a part of good business. Whether you’retalking about mascot creation or promotional products with cartoons, these can be called “characters.” Sometimes the mainstream public tires of seeing “themselves” in every advertising campaign. They don’t want to hear a story about an everyman or an ordinary woman; this is where your new character can come into play to mix things up a bit.
What better way to present a corporate ID package to the public (such a package could consist of a logo,business cards, brochures, envelopes and stationery) than with the introduction of a cute and likable character? You do not have to market exclusively to children to use such a campaign. Some of the most mundane businesses in the world attempt to capture public interest by merely presenting an attractive character that fits the description of the business. All you need is a little help from a graphic design team and that is what The Logo Boutique can offer you.
We offer illustration services, custom character creation for marketing and numerous promotional items. Imagine the success your company can enjoy if you use a flashy, appealing character on your flyer or on a website, i.e., animated logo or banner. Do not dismiss an idea just because you can’t visualize it.The Logo Boutique can visualize it for you! Some companies have met with tremendous success just by taking a small risk and using a character in their advertising campaigns.